IIM Ahmedabad Website: Reflection of the Brand?

Does the website of the India's best management institute - Indian Institute of Management(IIM), Ahmedabad, reflect the institute's brand value?

I think it is an emphatic NO!

If one were to go by only the website to assess the institute's brand value, I think the institue would not figure in the top 20.

Here is how I would rate the institue's website on the below parameters, on a scale of 1-10, 10 being excellent:

Overall Brand Positioning: 3
Design: 4
Usability: 3
Establishing thought leadership: 5
Marketing/traffic ready: 5
Showcases Industry Linkage: 4

I think a marketing student of IIM-A should take this as a project - what would it take to turn the website into a $100 million brand?