Why Adsense is Flawed

You wish to make money. Sure.

You can write. So you decide to be a journalist. You wish to write and be paid for it. That is understandable.

So you write. Publish it on the web. Popularize it, get people to come to your blog. Then you pray that they go away, so that you can make money. This is the difficult part.

Well that is how adsense works! You make money when people go away from what you have to offer!!

Now, we know Google has made tonnes of money out of this, and there are businesses that are making a lot of money purely out of this sort of thing. And every now and then I come across people whose whole business model is to depend on adsense to make money, and some of them are simply being naive.

To me, something like adsense is flawed at the roots, and would be replaced by something better in a few years. Again, to stick my neck out, adsense would go when all content is paid - but that is for a later post.

My Do's and Dont's about adsense:

• If you have loyal readership, and are sure that readers will comeback, even if they go away, use adsense.
• Use adsense when it is logical for users to explore further before they make a decision, or you have nothing more to offer.
• Dont distract users from your main content.
• Let adsense look distinctly different from the look and feel of your site (not sure, but gut-sense).