Could an airline subsidise air ticket to almost zero cost, through in-air advertising?
In-air advertising could be on the audio-video system provided in (some) planes, or poster on the walls and roofs, or pamphlets in the back-pockets.
You think people would simply close their eyes in deep meditation to skip the advertisements? Then lets do this - they get a refund on their ticket based on a quiz they take before they deplane - the quiz tests them on the ads they saw during the flight!
But realistically, how much would advertisers pay for an in-flight ad. Or put another way, how much would one pay for a person's attention? Let go about it in a systemic manner - lets begin with how much advertisers pay for TV spots or newspaper ads. Then we can move onto calculating the attention span of a customer. More of these in later posts.
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Yes it's a great idea. Atleast if not free tickets, they could provide some value added services.
ReplyDeleteImagine a Pepsi Rajdhani Express train travelling from one end of the country to other. I bet it's going to have a lot more viewership than a TV Serial Ad.
It's a win-win for everyone.
Pepsi reaches the masses with their message, Railways gets a lot of money, and we get to travel in a really well maintained train and great food along with a free pepsi.