Infosys: A Branding Oppotunity Lost

I was recently at Infosys's training facility in Mysore to drop my niece who was joining Infosys. Having heard a lot about the world's largest training facility, and expecting warm hospitality, and a dekko around the campus for a few tips, I was rudely surprised when we had to stand outside the campus gate for about 3.5 hours in a rough line, in the rain and sun.

With so many parents who had come to drop their kids from different parts of the country, it was a big opportunity of word of mouth lost by Infosys, by not providing even the most sparse hospitality. Even more unpardonable with Indians known for their hospitality, and Infy considered an Indian company to the core!

No facility to eat or drink in the walkable and visible vicinity, no roof to hide from the rain or sun, and no loo! What else could have gone wrong with their planning?

Religeous believers and brand loyalists

Religeous believers and brand loyalists are quite similar?

• they hardly ever switch loyalties
• both will fight for their brands
• once they form an opinion, they hardly ever question it
• they believe anecdotal infomation

Autorickshaws, Bidding and Google Adwords

Autowallahs not going by meter, on late weekday evenings, and asking for their "bidding" is always a bit irritating. But look at it another way - if we are not irritated by Google's bidding framework on Adwords, why do autowallahs irritate us? Google charges us basis what other users could pay us, and we need to bid accordingly. Autorickshaws do the same - they ask for what they feel others could pay!