Autorickshaws, Bidding and Google Adwords

Autowallahs not going by meter, on late weekday evenings, and asking for their "bidding" is always a bit irritating. But look at it another way - if we are not irritated by Google's bidding framework on Adwords, why do autowallahs irritate us? Google charges us basis what other users could pay us, and we need to bid accordingly. Autorickshaws do the same - they ask for what they feel others could pay!