Friday, June 26, 2009

Infosys: A Branding Oppotunity Lost

I was recently at Infosys's training facility in Mysore to drop my niece who was joining Infosys. Having heard a lot about the world's largest training facility, and expecting warm hospitality, and a dekko around the campus for a few tips, I was rudely surprised when we had to stand outside the campus gate for about 3.5 hours in a rough line, in the rain and sun.

With so many parents who had come to drop their kids from different parts of the country, it was a big opportunity of word of mouth lost by Infosys, by not providing even the most sparse hospitality. Even more unpardonable with Indians known for their hospitality, and Infy considered an Indian company to the core!

No facility to eat or drink in the walkable and visible vicinity, no roof to hide from the rain or sun, and no loo! What else could have gone wrong with their planning?


2 comments:

  1. Hii....this an Infoscion yet to join the company... let me tell you,In Infy about 2000 people join IN every month atleast 500 per week so the company cant accomodate all those 500 and their families outside the campus and we know the facilities inside the campus are worldclass....and dont feel panic for an hour r so of incoveniency to you....& your beloved will be the part of a leader of IT...cherish doz moments !! Thank You!!

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  2. Adl: All the best for you future at Infy.

    Having a lot of candidates join a company is no reason why parents should go pee-ing by the wall!

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