Big 10: New routes introduced by BMTC in Bangalore, with ultra new branding
The Big 10 branding is refreshing! For a change someone took the bold step of coming up with something really different. I am surprised on how the branding might have slipped through the babus in the government - whoever convinced the govt. that we should go with this did an awesome job!
Talking about branding, many buses in Bangalore have the following red 'strokes' on the sides and back- I am not sure what they signify, but at first, second and few more instances they look a bit silly to me! Definitely a bold step, but could have been done better? The bus is an insect with legs and wings, or it is an organism with red blood in its veins, signifies the chaos the buses have to go through each day - what could the inspiration have been?
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