Ogilvy said this decades ago: "When I write an advertisement, I don't want you to tell me that you find it 'creative'. I want you to find it so interesting that you buy the product."
As in my earlier post, finally advertisers are catching up!
I think Ogilvy would have simply loved the online medium, with it's immense possibility of almost real-time measurement. The articles they (O&M) wrote to promote themselves (again, decades ago) were ROI oriented - here are some examples: "How to create corporate advertising that get results", "How to make your sales promotions more profitable", "How to create food advertising that sells" - could have translated very well into modern day webinars.
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