The first three bogies had wall to wall advertising on the outside - of Airtel and if I remember correctly of another brand or so.
Looks impressive! and must be quite a sight for watchers as it moves through villages and towns!
Mass consumer brands should definitely go for it - phone companies, middle-class soap brands, chocolate & ice-cream brands, etc could be good candidates.
Buses and aircrafts have taken similar initiatives - let me look around :-)
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