Do Coaching Posters work? Would Word-of-Mouth Work Better?

Ironical that there are so many coaching posters near the Allahabad university!











In any case would these posters really be working for the advertisers? For a community that is as connected as the students, I think word-of-mouth is the only thing that might be working.

To make their service different and 'remarkable', the professors or coachers could try some of the following:

• Put up a blog with generic advice - e.g., how to approach an exam, how exam patterns are changing; if of value, this will get forwarded in mail
• Put up at least one question each week, as a blog - something that students can crack their heads on (more word-of-mouth), and post answers as comments
• Setup communities and fan pages on Orkut, Facebook - existing students will become part of this, and their friends will see this too. Focus of Facebook fan page could be to answer questions from students

Of course it would be easy for others to replicate. Good content (teaching) would definitely help!